As part of SEA LIFE’s annual Shark Week celebrations in partnership with the Discovery Channel (25 November – 20 December), the SEA LIFE Conservation Fund today launched ‘Fin Free Cities’, a campaign which aims to curb the sale and consumption of shark fins across Melbourne, Sydney and Brisbane.
With the help of SEA LIFE Melbourne Aquarium mascot Sharkie, scuba divers kicked off the Melbourne campaign by revealing an underwater ‘Fin Free Pledge’ sign amongst the sharks, encouraging visitors to sign a pledge to never buy or sell shark fin products, and to support the government to ban the sale, trade and possession of shark fin in Australia. The aim is to achieve 100,000 signatures by the end of 2014.
Throughout Shark Weeks, visitors can also join SEA LIFE Melbourne Aquarium’s BREED, RESCUE and PROTECT characters Tyler, Mia and Magnus on an interactive quiz trail where you can soak up all there is to know about the aquarium’s many conservation initiatives.
Shark Weeks will also raise funds for the SEA LIFE Conservation Fund, which is dedicated to conserving shark species by funding research into reproductive technologies.